Overview
The key to getting a new job is marketing yourself. And there are a few fundamental elements to doing this effectively: developing a great message…delivering your message in a way that helps you stand out…and showing the value you can bring to the specific employer and job to which you’re applying.
This course will teach you how to present your skills, experience and competencies in ways that align with a recruiter’s needs — and then give you tips and strategies that will help you crush the interview. You’ll cover not only the basics and options of a strong resume and cover letter, but also learn how to adjust these documents to each individual job. You’ll also cover tactics for using the internet in your job search — networking, researching potential employers and finding opportunities — all to help you get hired in today’s job market. And we’ll help you brush up on your interviewing skills and the steps you need to take after each interview to make sure you either seal the deal or learn from your experience.
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COURSE OUTLINE
Module 1: Your Resume and Cover Letter: Purpose and Planning
This module teaches you to consider your resume from the perspective of potential employers — displaying your skills, knowledge and experience in a polished, targeted way.
- Review the categories of information to include on your resume and get some design tips.
- Use keywords and phrases to tailor the content of your resume to demonstrate a close fit to the specific job you’re applying for.
- Understand the different types of resumes and situations to use them.
Module 2: Creating and Formatting Your Resume and Letter
All resumes contain essentially the same information — make yours stand out. This module takes a closer look at resume components and how to build yours to maximize your success.
- Write a clear, complete, easy-to-read and appealing resume and cover letter.
- Discover what to include — and what not to include — in your resume information.
- Incorporate formatting tips that de-clutter your materials and make them easier to read and scan.
Module 3: Starting the Job Search
Standing out in your job search means finding the right channels for reaching potential employers. This module will provide you with various ideas for finding positions, making your personal brand noticeable online and building your professional network.
- Discover different opportunities for online job searches.
- Optimize your LinkedIn profile and social media presence.
- Build a professional network with current connections and new contacts.
Module 4: Polishing Your Professional Image
Body language and appearance can make an impact on potential employers. This module will show you how to improve your professional presence and make a positive first impression.
- Demonstrate courtesy and respect through your conduct and communication.
- Avoid the most common workplace etiquette errors.
- Understand why personal appearance can make a difference in your interview.
Module 5: Successful Interviewing Skills
This module provides tips to make sure you start off on the right foot, then showcase the value you can add to the organization.
- Learn steps to prepare for the job interview, including how to overcome the questions you dread to hear.
- Adapt to the different types of interviews you may encounter, such as phone, video and in-person.
- Understand behavior-based interviewing and guidelines for answering questions appropriately.
Module 6: Next Steps After the Interview
Wait, you’re not done yet. We’ll show you often-overlooked techniques for evaluating the interview and following up with the interviewer while the event is still fresh in your mind.
- Better understand what hiring managers are looking for.
- Send thank you notes and acknowledge what went right.
- Evaluate the interview to help you improve your skills.
